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Why Your Small Business Needs to Track its Time, and How to Do So
One of the best lessons I learned working in corporate America was that I was in control of my time. Not my boss, not my coworkers, not even the clock on the wall. Even when it didn’t seem that way, it...
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Keeping your Small Business Social Media Marketing Small
There’s a trend these days, and it’s all about narrowing down your focus to doing the things that only you are very good at. In business, it looks like ensuring that your products and services are...
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A Short, Small Business Guide to Happy Companies and Happy Customers
For much of the world, summer is here, and small businesses and small business owners and employees are not immune to the highs and lows of a season not typically known for record-breaking sales and...
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The Importance of a Small Business Vacation
For much of the world, summer is now upon us. And visions of summer often bring with them images of one of summer’s favorite all-time activities: vacation. A lake, a beach, a jet ski, and a fruity...
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Do Job Descriptions Still Matter to Modern Business
Photo Source: www.unsplash.com Competing for top talent is no easy task. While it might be simple to sell high ranked candidates on your company throughout the interview process, candidates first have...
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The Basics of a Small Business Launch
If you lead a small business, then you likely know that one of the most important times in your company is when you are putting something new out in the world for your consumers. This month, I’m...
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How to Make a Big Name for Your Small Business
Small Business Week is a national opportunity to recognize the impact of all the courageous founder and innovative leaders of small businesses in every industry. Now that Small Business Week 2017 is...
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How Any Small Business Can Manage Their Online Reputation
Thirty years ago, small businesses heard from customers in person or via snail mail. Twenty years ago, they relied on the phone to learn what their customers thought of them. And ten years ago,...
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How Any Small Business Can Use Social Media to Boost Sales
Since my own journey as a small business owner started at Twitter, it goes without saying that I’m a fan of the idea that small businesses can benefit dramatically from the power of social media to...
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Three Simple Things Small Businesses Can Do to Make the Most of the Holiday...
Although there’s nothing quite like preparing six months in advance for the holiday rush, if you’re a small business facing down the holiday season with no small amount of fear, take heart. There are...
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How to Attract Top Talent to Your Team This Holiday Season
The holiday season is often thought of as more or less of a dead time for recruiting talent to your team. Schedules become crazier, deadlines become tighter, and between holiday shopping, family...
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How Any Small Business Can Better Prepare for the Holidays
The holidays are some of the toughest times for small businesses, and not necessarily for the reasons you would think. When I made the switch from being an employee to a small business owner, I...
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How an Office Space Affects Company Culture & Attracts New Talent
Office space should be thought of as a vehicle of silent communication for organizational culture. If you want to create a winning company culture, you need to ensure your office environment promotes...
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What I Never Knew About Running a Small Business
Although I joined Twitter when it was still small, I did so most unequivocally as an employee – not an owner, and so was pleasantly absent from the ownership decisions that face small (and growing)...
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How to Engage with the Small Business Community and Small Business Expert
The concept of community is not new. We’re all part of multiple communities. Our hometowns, current cities, neighborhoods, churches, and schools are all communities. What is common to these...
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Big Data for Small Businesses
Big data is moving into every sector imaginable. Scientists are analyzing reams of data to try to clean up our food supply. Doctors will start using metadata to estimate a patient’s risk and provide...
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How to Use Content to Get All The Leads You Can Handle
Customers make a business. You are always looking for more and better customers. Your ability to find and keep said customers can have a major impact on the profitability of your business. That’s why...
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How Much Growth is Right for You?
Growth is not always right for a business, or for the business owner. It’s important to take a step back and analyze your business to consider what your growth projection should be. Here are three...
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There are Four Types of Small Businesses. Which is Yours?
When I was a kid I worked at my grandma’s bookstore (until I got fired). By the time I graduated college I had worked at the store for a decade and I thought I knew how to run a business. But when the...
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Facebook Advertising Playbook for Small Businesses
These days, businesses everywhere are turning to Facebook as an important platform for reaching and engaging prospects and clients alike. As a user, you can spend hours cycling through your friends’...
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