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Small Business Week Spotlight
National Small Business Week recognizes and celebrates the contributions of America’s entrepreneurs and small business owners. From startups to mom-and-pop shops, small businesses everywhere are...
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The Power of Small Business Partnerships
Too many small businesses owners have an “us against the world” mentality. They stay in their own bubble, focus on their closest competition, and work every day to be better than the competition. But...
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Why Small Business Means Big Community Value
Even as a child, I understood and appreciated the value small businesses bring to a community. Back in the days before helicopter parenting was a thing, my friends and I used to walk every day from...
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Summer Selling: 5 Marketing Ideas to Keep It Sizzling
Ah, the lazy, hazy days of summer. They’re here, and while children around the nation are excited, business owners often dread the slowdown that accompanies the season. For some, like resort wear...
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Four Tips to Breathe New Life Into Your Small Business Before The Year’s End
It’s hard to believe we’re already halfway through the year. It seems like yesterday the snow was flying here in New England, and believe it or not, the last of it just melted! Although it might seem...
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The Number One Way To Stand Out in Search Results
There’s no doubt you need your small business to stand out in online searches. Customers are turning online to find and compare local businesses, and many will make a decision just from the search...
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6 Ideas for Using Print in Your Small Business
There’s no doubt that the plethora of digital content creation tools have made life easier – and marketing more affordable – for the small business owner. As technology continues to evolve the way we...
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Six Reasons To Consider Supporting Local Small Business This Season
It’s that time of year again – the busy holiday season is on its way. Unlike some of my more enthusiastic friends who already have their shopping finished (and presents wrapped!), most of us have yet...
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Facebook Advertising Playbook for Small Businesses
These days, businesses everywhere are turning to Facebook as an important platform for reaching and engaging prospects and clients alike. As a user, you can spend hours cycling through your friends’...
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There are Four Types of Small Businesses. Which is Yours?
When I was a kid I worked at my grandma’s bookstore (until I got fired). By the time I graduated college I had worked at the store for a decade and I thought I knew how to run a business. But when the...
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How Much Growth is Right for You?
Growth is not always right for a business, or for the business owner. It’s important to take a step back and analyze your business to consider what your growth projection should be. Here are three...
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How to Use Content to Get All The Leads You Can Handle
Customers make a business. You are always looking for more and better customers. Your ability to find and keep said customers can have a major impact on the profitability of your business. That’s why...
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Big Data for Small Businesses
Big data is moving into every sector imaginable. Scientists are analyzing reams of data to try to clean up our food supply. Doctors will start using metadata to estimate a patient’s risk and provide...
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How to Engage with the Small Business Community and Small Business Expert
The concept of community is not new. We’re all part of multiple communities. Our hometowns, current cities, neighborhoods, churches, and schools are all communities. What is common to these...
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Facebook Advertising Playbook for Small Businesses
These days, businesses everywhere are turning to Facebook as an important platform for reaching and engaging prospects and clients alike. As a user, you can spend hours cycling through your friends’...
View ArticleClik here to view.
There are Four Types of Small Businesses. Which is Yours?
When I was a kid I worked at my grandma’s bookstore (until I got fired). By the time I graduated college I had worked at the store for a decade and I thought I knew how to run a business. But when the...
View ArticleClik here to view.
How Much Growth is Right for You?
Growth is not always right for a business, or for the business owner. It’s important to take a step back and analyze your business to consider what your growth projection should be. Here are three...
View ArticleClik here to view.
How to Use Content to Get All The Leads You Can Handle
Customers make a business. You are always looking for more and better customers. Your ability to find and keep said customers can have a major impact on the profitability of your business. That’s why...
View ArticleClik here to view.
Big Data for Small Businesses
Big data is moving into every sector imaginable. Scientists are analyzing reams of data to try to clean up our food supply. Doctors will start using metadata to estimate a patient’s risk and provide...
View ArticleClik here to view.
How to Engage with the Small Business Community and Small Business Expert
The concept of community is not new. We’re all part of multiple communities. Our hometowns, current cities, neighborhoods, churches, and schools are all communities. What is common to these...
View Article