What I Never Knew About Running a Small Business
Although I joined Twitter when it was still small, I did so most unequivocally as an employee – not an owner, and so was pleasantly absent from the ownership decisions that face small (and growing)...
View ArticleHow an Office Space Affects Company Culture & Attracts New Talent
Office space should be thought of as a vehicle of silent communication for organizational culture. If you want to create a winning company culture, you need to ensure your office environment promotes...
View ArticleHow Any Small Business Can Better Prepare for the Holidays
The holidays are some of the toughest times for small businesses, and not necessarily for the reasons you would think. When I made the switch from being an employee to a small business owner, I...
View ArticleHow to Attract Top Talent to Your Team This Holiday Season
The holiday season is often thought of as more or less of a dead time for recruiting talent to your team. Schedules become crazier, deadlines become tighter, and between holiday shopping, family...
View ArticleThree Simple Things Small Businesses Can Do to Make the Most of the Holiday...
Although there’s nothing quite like preparing six months in advance for the holiday rush, if you’re a small business facing down the holiday season with no small amount of fear, take heart. There are...
View ArticleHow Any Small Business Can Use Social Media to Boost Sales
Since my own journey as a small business owner started at Twitter, it goes without saying that I’m a fan of the idea that small businesses can benefit dramatically from the power of social media to...
View ArticleHow Any Small Business Can Manage Their Online Reputation
Thirty years ago, small businesses heard from customers in person or via snail mail. Twenty years ago, they relied on the phone to learn what their customers thought of them. And ten years ago,...
View ArticleHow to Make a Big Name for Your Small Business
Small Business Week is a national opportunity to recognize the impact of all the courageous founder and innovative leaders of small businesses in every industry. Now that Small Business Week 2017 is...
View ArticleThe Basics of a Small Business Launch
If you lead a small business, then you likely know that one of the most important times in your company is when you are putting something new out in the world for your consumers. This month, I’m...
View ArticleDo Job Descriptions Still Matter to Modern Business
Photo Source: www.unsplash.com Competing for top talent is no easy task. While it might be simple to sell high ranked candidates on your company throughout the interview process, candidates first have...
View ArticleThe Importance of a Small Business Vacation
For much of the world, summer is now upon us. And visions of summer often bring with them images of one of summer’s favorite all-time activities: vacation. A lake, a beach, a jet ski, and a fruity...
View ArticleA Short, Small Business Guide to Happy Companies and Happy Customers
For much of the world, summer is here, and small businesses and small business owners and employees are not immune to the highs and lows of a season not typically known for record-breaking sales and...
View ArticleKeeping your Small Business Social Media Marketing Small
There’s a trend these days, and it’s all about narrowing down your focus to doing the things that only you are very good at. In business, it looks like ensuring that your products and services are...
View ArticleWhy Your Small Business Needs to Track its Time, and How to Do So
One of the best lessons I learned working in corporate America was that I was in control of my time. Not my boss, not my coworkers, not even the clock on the wall. Even when it didn’t seem that way, it...
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